Brand Strategist
Meet Sarah
Sarah is your dedicated Brand Voice Strategist. She analyzes your mission, values, and audience to codify a unique voice that ensures every piece of content sounds undeniably like you.
Codifies your unique brand voice traits
Creates actionable writing style guidelines
Provides before/after rewrite examples
Analyzes Your Brand
Sarah digests your mission, values, bio, and ideal client avatar to understand the core DNA of your brand.
Defines Your Voice
She identifies 5 distinct voice traits, writing style rules, and specific Do's & Don'ts to guide all future content creation.
Creates the Guide
Sarah produces a comprehensive Brand Voice Reference, including sample rewrites and a memorable mini-tagline.
Example Output: Brand Voice Guide
Core Voice Traits
1. Empathetic Authority
We speak with the confidence of an expert but the warmth of a mentor. We understand the struggle because we've been there, but we also know the way out.
2. Unapologetically Direct
We don't fluff. We respect our audience's time too much to bury the lead. We say what needs to be said, even if it's a hard truth.
3. Future-Optimistic
While we acknowledge current pain points, our focus is always on the potential of what's next. We paint a picture of a better, smarter future.
Style Guidelines
Do's & Don'ts
- Use "you" and "we" to create immediate connection.
- Start sentences with verbs when giving advice.
- Never use corporate jargon like "synergy" or "leverage".
- Avoid passive voice. Own the action.
Tone Mechanics
Before & After
"We are excited to announce our new software update that will help you save time and be more productive in your daily tasks."
"Stop drowning in busywork. Our latest update just gave you 2 hours of your day back. Here's how."